Swadeshi Mandi: Independence Day Celebrations with Honorable Guests | Business Communication

Swadeshi Mandi
74th Independence Day Inauguration

On our 74th Independence day, We at NITIE organized a meeting with all the students and esteemed guests to commemorate Indian Independence and also launch our annual "Maha Mandi" event of 2020. This year's event is called as "Swadeshi Mandi". We were joined today by 2 esteemed guests Mr. Abhay Jere, the Chief Innovation Officer (CIO) of the Ministry of Education, and Miss. Apeksha Haldia, Founder of "Zyka ka Tadka", also a NITIE alumnus. The guests spoke about a few topics that were very important.

Chief Guests: Dr. Abhay Jere

Mr. Abhay Jere commended NITIE for having been a pioneer in organizing an event like Maha Mandi in which students actually participate. He also lauded our institution for having supported start-ups in a big way. He emphasized on the need for more such initiatives and building new startups, which India is capable of.  Maha Mandi has been conducted for the last 16 years, so he said it was far ahead of its time.

Miss. Apeksha Haldia

Miss. Apeksha shared with us her experience in having worked with reputed brands such as Proctor and Gamble and her experience abroad. She felt that India provides a lot of opportunities to build businesses. She emphasised on how diverse our country is and how different people need different things and thus an opportunity is born at every corner for a new business. India is an emerging economy and with more digital penetration, there is a huge scope for growth.

She currently runs a YouTube Channel, "Zyka ka Tadka" that has over 4,30,000 subscribers. It is among the very few channels that do "Live" cooking videos.

She said, For having a start-up, we don’t need a big investment and super ideas, Apeksha started Zayka ka Tadka with only Rs 5,000 andwith the help of a mobile, she shot videos of her cookings and slowly became popular.

The even was hosted by our very own Mandi sir.

He talked about the importance of going "Vocal for Local" and how NITIE students have always been very good entrepreneurs. His slogan "Socho, Becho, Seekho" is very important during these times of Corona when India has to be self reliant. They have founded some big startups such as Cashify, Matic, CropWheel and many more.

And during such hard times, NITIE students will rise to the challenge and will found many more companies. We truly realised the power of promoting through Business Communication.

"Socho Becho Seekho"

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