My Video Reu

 Visume

B Arvind Rajagopalan

In this video, I (Arvind Rajagopalan) give a brief description of myself and talk about my academic and professional experiences. This will be useful to HR of companies to know about me when they are recruiting. 

LinkedIn id - https://www.linkedin.com/in/arvind-rajagopalan-babu/

          #NITIE #Visume #Mandi

New Education Policy (NEP) 2020 is announced

 NEP 2020

1. 10+2 board structure is   dropped

2. New school structure will be 5+3+3+4

3. Up to 5 - pre-school, 6 to 8 - Mid School, 8 to 11 - High School, 12 onwards - Graduation

4. Any Degree will be 4 years

5. 6th std onwards vocational courses available

6. From 8th to 11 students can choose subjects

7. All graduation course will have major and minor

Example - Science student can have Physics as Major and Music as minor also. Any combination he can choose

8. All higher education will be governed by only one authority.

9. UGC AICTE will be merged.

10. All University government, private, Open, Deemed, Vocational etc will have same grading and other rules.

11. New Teacher Training board will be setup for all kinds of teachers in country, no state can change

12. Same level of Accreditation to any college , based on its rating collage will get autonomous rights and funds.

13. New Basic learning program will be created by government for parents to teach children upto 3 years in home and for pre school 3 to 6.

14. Multiple entry and exit from any course

15. Credit system for graduation for each year student will get some credits which he can utilize if he takes break in course and come back again to complete course

16. All schools exams will be semester wise twice a year

17. The syllabus will be reduced to core knowledge of any subject only

18. More focus on student practical and application knowledge

19. For any graduation course if student complete only one year he/she will get a basic certificate, if he/she complete two years then they will get Diploma certificate and if he completes full course then he will get degree certificate. 

20. All the graduation course feed of all Universities will be governed by single authority with capping on each course.

Is India ready for Electric Vehicles?

Is India ready for Electric Vehicles?

Is India ready for Electric Vehicles? 

This question is relevant in the backdrop of India’s NITI Aayog proposal to push for full conversion to EVs from internal combustion engine (ICE) three-wheelers by 2023, and two-wheelers (for engines with or below 150 cc capacity) by 2025. Before answering this question with a Yes or No, let us look into the various factors that will help us in answering the question.

Political:

1. The government’s Faster Adoption and Manufacture of Electric Vehicles scheme also known as FAME released in March 2015 aimed to incentivise and catalyse the electrification and allocated INR 895 Crore. Under phase II of FAME, the government is planning to extend financial support of INR 8,730 Cr for three years.
2. Individual state governments are making a push for Electric Vehicles. For example, Tamil Nadu has set a goal of INR 500 Bn in investment in EV manufacturing and created a comprehensive EV ecosystem in the state and thereby targeting the creation of 1.5 Lakh new jobs.
3. The government-backed Energy Efficiency Services Ltd (EESL) has issued tenders for 20K EVs to be deployed across the country for government use.

Economic:

1. Today, the world’s attention on EVs may justly feel disproportionate. In 2018, of the over 86 million passenger vehicles sold globally, just two million were EVs. There are just 5 million EVs today on the roads.
2. Ola Electric recently raised $14.8 Mn from South Korean automobile maker Hyundai and its affiliate Kia Motor to build India specific EVs. The funding was part of a larger funding round, where Hyundai and Kia invested $311 Mn in Ola Electric and its’ parent company ANI Technologies.
3. Walmart-owned Flipkart also announced plans to introduce electric vehicles for its last-mile deliveries. The ecommerce company aims to replace nearly 40% of its existing last mile fleet of delivery vans with EVs by March 2020

Social:

1. As per the data of Society of Manufacturers of Electric Vehicles, only 22,000 units of EVs were sold in India by March 2016, of which 2,000 were four wheelers. At the same time, sales of electric cars grew at a staggering rate of 94% from 2011 to 2015 worldwide, led by China, US, and Europe.
2. At current petrol prices, the Total Cost of Ownership (TCO) for electric cars is costlier than for petrol cars with the daily running of less than 40 to 45 kilometres.  Most people in Indian cities travel about 35 to 40 kms a day between their homes and workplaces So, most Indian prefer petrol or diesel cars over EVs.
3. Advantage of CNG over Electric Vehicles. An already popular alternative fuel, EVs are likely to face strong competition from CNG-run vehicles considering their cost advantage for passengers with low daily usage. A TCO analysis for electric and CNG vehicles suggests EVs offer a favourable proposition only above a daily running of 170-180kms, making it more attractive for commercial fleet applications than for the individual buyer.
   

Technological:

1. At the moment, rare metal lithium is being used to make batteries for EVs. However, there has been a key finding of lithium reserves in India recently. Around 100 km from Bengaluru, Mandya is a city in south Karnataka where lithium reserves were discovered. This can be a big boost for EVs and also expect better technology for the battery to significantly reduce costs in the future. 
2. New-age EVs are also incorporating a number of passenger safety-oriented features to augment overall security for both drivers and the vehicle. Specifically, in a country like India where the safety of women is an issue of grave concern, EVs have been introduced with a host of smart features like geo-fencing and GPS technologies to locate vehicles quickly and immaculately.
3. For those travelling on a fixed route, the geo-fencing feature reports any abnormal movement of the vehicle for near and dear ones. It also offers maps of available parking spaces nearby and gives persistent reminders to drivers for any kind of malfunction that the vehicle is going through, or might occur.
4. By leveraging technology, electronic vehicles can also ring in smart alarms for over-speeding and offer reminders to users for making timely insurance payments or regular servicing visits.

Legal:

1. The Department of Heavy Industry (DHI), being the nodal department for the automotive sector, formulated a scheme for the Faster Adoption and Manufacturing of (Hybrid &) Electric Vehicles in India (FAME).  FAME aimed to support the development of the hybrid and electric vehicles market and the allied manufacturing ecosystem by focusing on technology development, demand creation, pilot projects and charging infrastructure; and utilise the funds allocated for FAME by offering a mixture of demand side incentives, concessions and state level incentives. 
2. FAME II has been proposed to be implemented over a period of three years with effect from April 1, 2019. It is to focus on three broad verticals: a) Demand incentives b) Establishment of network of charging stations c) Administration of FAME II
3. Bureau of Energy Efficiency (“BEE”) shall be the Central Nodal Agency for the implementation of EV Public Charging Infrastructure. All the relevant agency, including the Central Electricity Authority, shall provide the necessary support to the Central Nodal Agency.
4. Roll out plan for Implementation of Charging Infrastructure:
   a) Phase 1 (1-3 years) All Mega Cities with population of more than 4 million as per census 2011 along with all expressway connected to these Mega cities.
   b) Phase 2 (3-5 years) Big cities like state capitals, union territory headquarters. Important highways connected with the Mega cities.

Environmental:

1. According to a study by Harvard Extension School, Electric vehicles reduce pollution only if a high percentage of the electricity mix comes from renewable sources and if the battery manufacturing takes place at a site far from the vehicle use region
2. Electric cars also have impacts arising from the manufacturing of the vehicle. Since battery packs are heavy, manufacturers work to lighten the rest of the vehicle. As a result, electric car components contain many lightweight materials that require a lot of energy to produce and process, such as aluminium and carbon-fibre-reinforced polymers. Electric motors and batteries add to the energy of electric-car manufacture
3. As of 2011, the Toyota Prius battery contains more than 20 lb (9 kg) of the rare-earth element lanthanum, and its motor magnets use neodymium and dysprosium. Common technology for plug-in hybrids and electric cars is based on the lithium-ion battery and an electric motor which uses rare-earth elements. The demand for lithium and other specific elements (such as neodymium, boron and cobalt) required for the batteries and powertrain is expected to grow significantly due to the future sales increase of plug-in electric vehicles in the mid and long term.

After looking at these various factors, although the initiatives by the government and the response by the manufactures has been great, I conclude by saying that as of now, India is not ready for electric vehicles yet as more Indians prefer petrol, diesel or gas driven cars. They do not seem to be ready to buy and use the electric cars due to their slow pick up, slow speed and non-availability of electric charging centres in the vicinity of their area. India lacks significant infrastructure and necessary technology to support Electric Vehicle manufacturing. Efficient components such as high-density batteries remain a key challenge. Though the market in India has given a tepid response to electric vehicles but there exists immense opportunity for the growth of electric vehicles.

Tips to make a Visume | Business Communication Fundamentals

Tips to make a Visume (Video Resume)

Image credits: influencive.com

The internet has made finding job openings a lot easier, but it also makes getting those jobs harder because you’re usually competing with hundreds of other applicants. No wonder hiring managers spend an average of 6 seconds perusing each resume. If you want to get more interviews, you’ve got to find a way to stand out, and a video resume will do just that.

Videos are engaging

Even the best resume doesn’t have the “extra dose” of personality that video adds. Videos share your body language, expressions, and tone of voice, factors that are missing from a paper resume. 

Note that your video doesn’t have to be complicated to be well done. It needs to be professional and should do the job of selling the skills of the presenter.

What should you put in a Visume?

Think of your Visume as a mini job interview. Your clothing, demeanor, language, and subject matter should be interview-appropriate. In other words, don’t send a video of yourself surfing unless you’re applying for a job in the surfing world.

• Tell a story. A Visume is a great way to showcase something from your background that’s sure to impress the hiring manager, especially if you tell it in the form of a story. If you’re having trouble deciding what to talk about, write an outline detailing your background and think about how your experience is connected. What have you learned in your past that would make you a great fit for this new position?
• Be brief. Limit your visume to no longer than two minutes — anything longer than that is asking too much of the hiring manager. 60-90 seconds is ideal. Read your script out loud, or better yet, record yourself reading the script, and then play back the recording. Hearing the words makes it easier to home in on the most relevant and interesting bits of your background.
• Be specific. For a truly compelling visume, create a custom video for each job you apply to. You’ll be able to point out how your background makes you a perfect fit for that specific job, and you can even work in a line or two about why you want to join the company. For instance, if a job posting says they want someone with project management experience, talk about a project you managed.
• Add a call-to-action. End the video with a call-to-action, a sentence or two that spells out the next step and motivates viewers to take it. For example, you might ask the hiring manager to visit your LinkedIn profile to see the rest of your employment history. A good call-to-action makes all the difference between a video that gets results and one that does nothing more than entertain the hiring manager.

4Ps of Marketing

 

What are the 4 Ps of marketing?

Image credits: business2community.com

The 4 Ps of marketing is a concept that talks about the 4 basic pillars of any marketing strategy: product, price, place, and promotion. It is commonly referred to as "Marketing Mix".

The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market.

Marketing practice has been occurring for millennia, but marketing theory emerged in the early twentieth century. The marketing mix, or the 4 Ps, which has become the dominant framework for marketing management decisions, was first published in 1960.

Let us look into the 4 Ps:

Product:

The product is either a tangible good or an intangible service that is seem to meet a specific customer need or demand. All products follow a logical product life cycle and it is vital for marketers to understand and plan for the various stages and their unique challenges.

Price:

Price covers the actual amount the end user is expected to pay for a product. How a product is priced will directly affect how it sells. This is linked to what the perceived value of the product is to the customer rather than an objective costing of the product on offer. If a product is priced higher or lower than its perceived value, then it will not sell. This is why it is imperative to understand how a customer sees what you are selling.

Promotion:

The marketing communication strategies and techniques all fall under the promotion heading. These may include advertising, sales promotions, special offers and public relations. Whatever the channel used, it is necessary for it to be suitable for the product, the price and the end user it is being marketed to. It is important to differentiate between marketing and promotion. Promotion is just the communication aspect of the entire marketing function.

Place:

Place or placement has to do with how the product will be provided to the customer. Distribution is a key element of placement. The placement strategy will help assess what channel is the most suited to a product.

Clearly defining product, price, place and time must all be considered when developing a marketing strategy for any product or brand. Whether dealing with a startup or an established business, balancing these four elements is critical to marketers working hard to position a particular product or brand in the marketplace.

Mahamandi 2020 - Kovilpatti Kadalai Mittai | Video

 

Mahamandi 2020 - Kovilpatti Kadalai Mittai

I am very happy to present to you our video on the southern delicay "Kovilpatti Kadalai Mittai". This video is to support our MahaMandi 2020's theme of "Vocal for the Local". 

Kadalai Mittai has immense potential to go global and in this video, my teammate, Chachin and I talk about taking Kadalai Mittai Global

Please do like and subscribe to our youtube channel for exciting updates on MahaMandi.

I would also like to thank our beloved Mandi Sir and the Market Interest Group, NITIE for giving this opportunity.

#MahaMandi2020 #MiG #NITIE #SwadeshiMandi #MandiSir #VocalforLocal 

Business Communication: Personal Brand and Consulting | Why Personal Brand is Important

 Personal Brand and Consulting

Our Business Communication class on 18th August, 2020 was conducted by Mr. Nikhil Kulkarni, Cofounder and Director at Darwin Travel Tech. He is a NITIE alumni from the batch of PGDIM 11. Prior to starting up Darwin Tech, Nikhil was with KPMG and his last post was as  Associate Director.

Nikhil Kulkarni always dreamed of being an entrepreneur. After working at KPMG, where he was exposed to every facet of technology from IT strategy to development, he started Darwin Tech about 4 years ago. Darwin Tech operates in the travel space, allowing users to plan their own unique holidays without any hassle. 

Nikhil spoke about how to build a Personal Brand and also talked about his consulting stint. He mentioned about the three tools that are very necessary for an MBA graduate:

1. Microsoft Word
2. Microsoft Powerpoint
3. Microsoft Excel

He also talked about effective decision making and used a hierarchial structure.

Image credits: Nikhil's Presentation

Mr Nikhil also gave some tips on how to attract attention:

1. A startling statistic or image.

2. A quote from someone famous that is relevant to your presentation.

3. A video to grab attention.

4. A question.

5. An activity.

He also emphasised the importance of building a personal brand:

Image credits: Digital School of Marketing

He also talked about to build a personal brand:

He told that in today's world, a personal brand can be built in the following ways:
1. Maintain a Blog - Medium/Wordpress/Blogger
2. YouTube Channel - Maintain a channel and keep adding videos on a regular basis.
3. Twitter - Be active on Twitter and talk passionately about things you like.
4. Instagram/Facebook - Be there and post regularly.

Overall, the session was en enriching experience and we got to know a lot from the rich experience of Mr. Nikhil Kulkarni. Special thanks to Mandi Sir for organizing the session.