Business Communication: Personal Brand and Consulting | Why Personal Brand is Important

 Personal Brand and Consulting

Our Business Communication class on 18th August, 2020 was conducted by Mr. Nikhil Kulkarni, Cofounder and Director at Darwin Travel Tech. He is a NITIE alumni from the batch of PGDIM 11. Prior to starting up Darwin Tech, Nikhil was with KPMG and his last post was as  Associate Director.

Nikhil Kulkarni always dreamed of being an entrepreneur. After working at KPMG, where he was exposed to every facet of technology from IT strategy to development, he started Darwin Tech about 4 years ago. Darwin Tech operates in the travel space, allowing users to plan their own unique holidays without any hassle. 

Nikhil spoke about how to build a Personal Brand and also talked about his consulting stint. He mentioned about the three tools that are very necessary for an MBA graduate:

1. Microsoft Word
2. Microsoft Powerpoint
3. Microsoft Excel

He also talked about effective decision making and used a hierarchial structure.

Image credits: Nikhil's Presentation

Mr Nikhil also gave some tips on how to attract attention:

1. A startling statistic or image.

2. A quote from someone famous that is relevant to your presentation.

3. A video to grab attention.

4. A question.

5. An activity.

He also emphasised the importance of building a personal brand:

Image credits: Digital School of Marketing

He also talked about to build a personal brand:

He told that in today's world, a personal brand can be built in the following ways:
1. Maintain a Blog - Medium/Wordpress/Blogger
2. YouTube Channel - Maintain a channel and keep adding videos on a regular basis.
3. Twitter - Be active on Twitter and talk passionately about things you like.
4. Instagram/Facebook - Be there and post regularly.

Overall, the session was en enriching experience and we got to know a lot from the rich experience of Mr. Nikhil Kulkarni. Special thanks to Mandi Sir for organizing the session.